Parrot Analytics’ SVOD Subscription Study Finds 49% of U.S. Consumers Unwilling to Pay for Even One Streaming Service

Our demand report provides insights into demand trends in Q1 2018 across 10 global territories. It features a four-country audience study focused on consumers’ propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S. We investigated consumers’ willingness to subscribe to streaming subscription video services in March 2018. For the U.S. panel, nearly half of the respondents (49%) said they were not willing to pay for any video subscription streaming service at all.

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