Industry News

Parrot Analytics’ SVOD Subscription Study Finds 49% of U.S. Consumers Unwilling to Pay for Even One Streaming Service

22 June, 2018

Our demand report provides insights into demand trends in Q1 2018 across 10 global territories. It features a four-country audience study focused on consumers’ propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S. We investigated consumers’ willingness to subscribe to streaming subscription video services in March 2018. For the U.S. panel, nearly half of the respondents (49%) said they were not willing to pay for any video subscription streaming service at all.

Visit Parrot Analytics to read this article.

TV360 MONITOR

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get TV360 MONITOR?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.