Parrot Analytics to provide audience insights for TVNZ

TVNZ has a long history of bringing New Zealand audiences their favourite TV shows including Shortland Street, horror-comedy series Wellington Paranormal and the international reality NZ format adaptation for Survivor New Zealand and Project Runway New Zealand. Now TVNZ is utilising our Demand Measurement platform system to assist with business decisions ranging from marketing, acquisitions and scheduling strategy to day-to-day audience tracking. TVNZ digital content general manager Juliet Peterson says conventional ratings fall short in providing a holistic view of what content is really resonating with audiences. “Working with Parrot Analytics, we are now able to identify some key trends and gauge how audiences are expressing demand and engaging with content.” She adds that “this information is incredibly valuable in helping us assess the performance of our local and international content acquisitions, as well as the impact our scheduling and marketing decisions have on that content.”

Visit Scoop to read this article.

The global attention measurement platform

Monitor

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 38 markets and gain access to exclusive reports and analysis.

$59
USD per month
Pay yearly (Save 40%)

Why get TV360 Monitor?

  • Get access to comprehensive TV analytics
  • Stay on top of global TV market trends
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.
  • Follow and get ahead of OTT platform insights.
  • Improve your understanding of advanced TV metrics.