Parrot Analytics to provide audience insights for TVNZ

TVNZ has a long history of bringing New Zealand audiences their favourite TV shows including Shortland Street, horror-comedy series Wellington Paranormal and the international reality NZ format adaptation for Survivor New Zealand and Project Runway New Zealand. Now TVNZ is utilising our Demand Measurement platform system to assist with business decisions ranging from marketing, acquisitions and scheduling strategy to day-to-day audience tracking. TVNZ digital content general manager Juliet Peterson says conventional ratings fall short in providing a holistic view of what content is really resonating with audiences. “Working with Parrot Analytics, we are now able to identify some key trends and gauge how audiences are expressing demand and engaging with content.” She adds that “this information is incredibly valuable in helping us assess the performance of our local and international content acquisitions, as well as the impact our scheduling and marketing decisions have on that content.”

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