Industry News

Parrot Analytics to provide audience insights for TVNZ

8 October, 2018

TVNZ has a long history of bringing New Zealand audiences their favourite TV shows including Shortland Street, horror-comedy series Wellington Paranormal and the international reality NZ format adaptation for Survivor New Zealand and Project Runway New Zealand. Now TVNZ is utilising our Demand Measurement platform system to assist with business decisions ranging from marketing, acquisitions and scheduling strategy to day-to-day audience tracking. TVNZ digital content general manager Juliet Peterson says conventional ratings fall short in providing a holistic view of what content is really resonating with audiences. “Working with Parrot Analytics, we are now able to identify some key trends and gauge how audiences are expressing demand and engaging with content.” She adds that “this information is incredibly valuable in helping us assess the performance of our local and international content acquisitions, as well as the impact our scheduling and marketing decisions have on that content.”

Visit Scoop to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription