Industry News

Parrot Analytics to provide CBS Studios with audience demand data

1 August, 2018

“As global media consumption evolves, it’s important to use advanced analytics to better understand how audiences are reacting to our programming,” says CBS Studios International President of Sales Barry Chamberlain on their recent subscription onto our Global Demand Measurement System. The subscription will allow CBS Studios International to have access to timely and actionable data to gauge audience demand for specific content.

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