Industry News

Parrot Analytics: WarnerMedia-Discovery combo in second behind Disney in audience demand

24 May, 2021

The new WarnerMedia-Discovery entity is poised to be in second place behind Disney in audience demand, according to Parrot Analytics.

WarnerMedia-Discovery (16.4%) is behind only Disney (19.6%) in U.S. cross platform audience demand, pushing Disney’s lead over the competition down to just 3.2%. ViacomCBS (15.3%) had been in second place before the merger was announced, but is now relegated to third. No other company comes within 5% of ViacomCBS.

“While the merger makes tons of sense from a cultural standpoint, more importantly it will allow WarnerMedia and Discovery to join forces, leap over ViacomCBS, and close the gap with Disney in the increasingly competitive battle for audience demand and consumer attention in the United States and around the world,” Parrot analyst Wade Payson-Denney stated.

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