Parrot: contents in Spanish are increasingly demanded internationally

Demand for Latin American content has grown in several markets around the world. Our LatAm Regional Director, Alejandro Rojas explains to ttvnews that “There is a lot of competition for audience’s attention and in that competition the way to differentiate is to understand what the audience prefers. We are a part of being able to understand that and we feel that our mission is also to help in all that creation process so that final the contents are better.”