Industry News

Parrot Study: Majority of Viewers Multitask While Watching TV

16 August, 2018

While 13% of Americans report that they do nothing else while watching TV, completely undistracted viewers are a minority, according to our study. We surveyed 500 Americans, asking the question: “While watching TV shows, what other activities are you commonly doing as well?” Using tech devices was by far the largest category of activities done while watching TV, with 26.8% of responses involving a phone, tablet or computer, according to the study. The second most common activity was eating a meal at 13.8%.

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