Industry News

Peacock proves to be a better library than content producer

9 September, 2021

Comcast’s second quarter earnings report offered exciting news for streaming fans as it detailed what’s going on in Peacock right now. Based on the latest figures turned in, the news also comes with several surprises as to what’s proving popular on the platform right now. Perhaps the biggest surprise is that Peacock’s original content is struggling to keep pace with earlier-released archive content.

Peacock’s position in the streaming market, as revealed by Parrot Analytics, is surprisingly high. Right now, the platform is currently fifth behind Hulu, Netflix, Amazon Prime Video, and HBO Max. Better yet, Peacock actually isn’t that far behind HBO Max, either; another 1.5% of the market for Peacock and suddenly it is sitting in fourth place.

Peacock’s dashboard is currently showing a major warning light, however: Peacock falters on originals. Right now, Peacock has just 1.4% of the US demand for original content. This means that Peacock is leaning on its catalog titles to keep users’ interest.

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