Industry News

‘Peppa Pig’ effect has kids speaking in British accents during pandemic

18 July, 2021

By George!

American kids are binge-watching so much of the British cartoon “Peppa Pig’’ that they are developing English accents and even using words like “telly” and “ready, steady, go.” The so-called Peppa Effect had already led kids in the US to mimic the star swine from UK-produced “Peppa Pig” – and all that extra telly time during COVID-19 restrictions appears to be making the phenomenon more widespread.

Screen time limits were lifted as parents worked from home and extra Peppa binging ensued. Now parents say more kids are opting for “Father Christmas” instead of “Santa Claus” and throwing out expressions like “give it a go.”

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