Industry News

Podcasts as catalysts: how digital voices are shaping social, advertising landscapes

21 July, 2024

Over the past years, podcasting has swiftly evolved into a lucrative multibillion-dollar industry, where compelling stories do more than just entertain. Once a niche medium, the podcasting market is expected to boast 616.5 million users by 2027, Statista estimates. In 2023, the global podcasting market was valued at $27.7 billion, with projections indicating growth to approximately $105 billion by 2028 at a CAGR of 32.2%, Research and Markets reveals. As of October 2023, there have been over three million podcasts globally, boasting almost 180 million episodes, according to Statista. Unsurprisingly, the widespread appeal and the enthralling allure of this burgeoning platform has ushered in a new era of communication, revolutionizing the way decisions are made and information is consumed.

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