Industry News

Report: Hollywood could rake in an additional $10 billion a year by promoting racial equity

10 March, 2021

It’s oft said that diversity in Hollywood is paramount, as movies and television can play major roles in forming cultural beliefs and scripting our views of the world. But according to a new report from McKinsey, it’s not just about social change: Creating a more racially equitable industry could have a quantifiable impact in cold, hard cash—to the tune of $10 billion.

“By addressing the persistent racial inequities, the industry could reap an additional $10 billion in annual revenues—about 7 percent more than the assessed baseline of $148 billion,” read the report, which was shared with Fast Company. It cited data from Creative Artists Agency and Parrot Analytics, which found that the demand for shows where at least 40% of the cast is diverse has more than doubled in the last three years, while the supply of such shows has increased by less than half.

More specifically, the report noted, “Fewer Black-led stories get told, and when they are, these projects have been consistently underfunded and undervalued, despite often earning higher relative returns than other properties.”

Visit Fast Company to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription