Industry News

Report: Hollywood could rake in an additional $10 billion a year by promoting racial equity

10 March, 2021

It’s oft said that diversity in Hollywood is paramount, as movies and television can play major roles in forming cultural beliefs and scripting our views of the world. But according to a new report from McKinsey, it’s not just about social change: Creating a more racially equitable industry could have a quantifiable impact in cold, hard cash—to the tune of $10 billion.

“By addressing the persistent racial inequities, the industry could reap an additional $10 billion in annual revenues—about 7 percent more than the assessed baseline of $148 billion,” read the report, which was shared with Fast Company. It cited data from Creative Artists Agency and Parrot Analytics, which found that the demand for shows where at least 40% of the cast is diverse has more than doubled in the last three years, while the supply of such shows has increased by less than half.

More specifically, the report noted, “Fewer Black-led stories get told, and when they are, these projects have been consistently underfunded and undervalued, despite often earning higher relative returns than other properties.”

Visit Fast Company to read this article.

Other insights you may enjoy


Monitor global content trends across 100+ platforms for 15,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 15,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.