Industry News

Report: STARZ premium content more in demand by global audiences than competitors’ TV shows

28 June, 2021

According to a report from global audience demand analytics leader Parrot Analytics, STARZ has emerged as a surprise runaway success when it comes to in-demand premium content for audiences at home as well as abroad.

In the U.S., data shows that STARZ has more than five times the audience demand compared to the average TV series, putting them higher than any other platform.

Parrot Analytics’ report also indicates that STARZ’s originals are doing even better internationally, with TV series demand running 6.1% more globally than domestically. The average STARZ original is 12.6% ahead of its closest competitor, Disney+. This is likely upsetting data for the Walt Disney Company, which has been leading the pack when it comes to international spending on new content and programming.

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