Industry News

Report: ‘Stranger Things’ can’t save Netflix’s rapidly dropping demand market share

19 July, 2022

Netflix is about to have another earnings report where the company is expected to announce a loss of two million subscribers around the globe, the reversal of a “nothing but growth” trend for the company that has only ended recently and contributed to a large stock slide.

While Netflix searches for ways to earn more money like password-sharing crackdowns, cost-cutting and an upcoming ad model, there may be a more clear answer, people just don’t really like a lot of their shows anymore, at least not compared to their competition.

Parrot Analytics, which is forever measuring audience “demand” for shows in a given week, paints a stark picture about a drop in interest in Netflix originals. While Stranger Things season 4 has been a global megahit, it is masking the larger problem.

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