Industry News

Report: ‘Stranger Things’ can’t save Netflix’s rapidly dropping demand market share

19 July, 2022

Netflix is about to have another earnings report where the company is expected to announce a loss of two million subscribers around the globe, the reversal of a “nothing but growth” trend for the company that has only ended recently and contributed to a large stock slide.

While Netflix searches for ways to earn more money like password-sharing crackdowns, cost-cutting and an upcoming ad model, there may be a more clear answer, people just don’t really like a lot of their shows anymore, at least not compared to their competition.

Parrot Analytics, which is forever measuring audience “demand” for shows in a given week, paints a stark picture about a drop in interest in Netflix originals. While Stranger Things season 4 has been a global megahit, it is masking the larger problem.

Visit Forbes to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription