Industry News

SAG-AFTRA’s Duncan Crabtree-Ireland Hopeful About AMPTP’s Streaming Residual Deal Point To WGA, But Not 100% – Toronto

8 September, 2023

Here’s what Crabtree-Ireland had to say today to Deadline at TIFF: “Our proposal is based on an algorithm that Parrot Analytics uses to value the financial contribution of the cast participations to a platform. That is what our proposal is; the concept is some measured focus of success. So, if companies come back with an alternative of that, we would certainly consider.”

The SAG-AFTRA chief negotiator added, with emphasis: “That’s why we made a proposal that wasn’t dependent on their transparency. Parrot Analytics proposal did not require them to give up any information because it uses other sources of information to evaluate. They made a proposal to Writers Guild that involves transparency as a viewership numbers.”

Visit Deadline to read this article.


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription