Industry News

Season 6 Launch Sends ‘Orange Is the New Black’ To No. 1 on Digital Originals Chart

1 August, 2018

The launch of Netflix’s 6th season of “Orange is the New Black” caused it’s rise to the No. 1 spot of our digital originals chart in the US for the week ending July 28, with a 46% spike in demand from the prior week. The surge in Demand Expressions for the drama sent the previous week’s top digital original, Hulu’s “The Handmaid’s Tale,” to the No. 2 spot on the chart, with a 16% drop in demand the week after the season finale became available for viewing.

Visit Media Play News to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription