Season 6 Launch Sends ‘Orange Is the New Black’ To No. 1 on Digital Originals Chart

The launch of Netflix’s 6th season of “Orange is the New Black” caused it’s rise to the No. 1 spot of our digital originals chart in the US for the week ending July 28, with a 46% spike in demand from the prior week. The surge in Demand Expressions for the drama sent the previous week’s top digital original, Hulu’s “The Handmaid’s Tale,” to the No. 2 spot on the chart, with a 16% drop in demand the week after the season finale became available for viewing.

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