Industry News

‘Seinfeld’ demand on Netflix proves the value of ‘Comfort Food TV’

2 January, 2022

“Seinfeld” was a show about nothing. At least, that’s what it asserted itself to be. For a show about nothing, though, it sure was popular. It was one of television’s biggest draws back when it originally aired, and it’s maintained that popularity ever since. How popular is “Seinfeld” today, and how does that popularity affect the modern streaming landscape?

“Seinfeld” closed out its run in 1998, but it’s still in high demand. The comedy currently enjoys a score of 93% on Rotten Tomatoes, which makes it clear that audiences still love this collective of goofball New Yorkers attempting, and often failing, to navigate life. Parrot Analytics' breakdown makes it even clearer just what kind of demand the series enjoys. “Seinfeld” currently holds 46.6 times the all-time longevity of the average show. This level of longevity is vanishingly rare; only 0.61% of all television shows ever released have this kind of demand with them. Some of the biggest shows of their era cannot hold a candle to “Seinfeld” demand.

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