Industry News

‘Seinfeld’ demand on Netflix proves the value of ‘Comfort Food TV’

2 January, 2022

“Seinfeld” was a show about nothing. At least, that’s what it asserted itself to be. For a show about nothing, though, it sure was popular. It was one of television’s biggest draws back when it originally aired, and it’s maintained that popularity ever since. How popular is “Seinfeld” today, and how does that popularity affect the modern streaming landscape?

“Seinfeld” closed out its run in 1998, but it’s still in high demand. The comedy currently enjoys a score of 93% on Rotten Tomatoes, which makes it clear that audiences still love this collective of goofball New Yorkers attempting, and often failing, to navigate life. Parrot Analytics' breakdown makes it even clearer just what kind of demand the series enjoys. “Seinfeld” currently holds 46.6 times the all-time longevity of the average show. This level of longevity is vanishingly rare; only 0.61% of all television shows ever released have this kind of demand with them. Some of the biggest shows of their era cannot hold a candle to “Seinfeld” demand.

Visit The Streamable to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription