Industry News

‘Seinfeld’ Netflix premiere marred by aspect ratio ruining jokes

3 October, 2021

Seinfeld just hit Netflix on October 1, a landmark event for fans of the series, and possibly for Netflix itself. It remains to be seen if Seinfeld will be as huge a monetary win for the streaming giant as Avatar: The Last Airbender was, but there’s no denying how thrilled fans are to be able to easily stream the show. However, there’s a small caveat — well, a big caveat for some. Seinfeld’s aspect ratio is marring its Netflix debut. In fact, the aspect ratio winds up ruining some jokes entirely, and some fans are up in arms.

Seinfeld has finally migrated from Hulu to Netflix, a move that could reap major benefits for Netflix. But if it doesn’t, the platform is going to be in the hole for quite a hefty sum. Netflix reportedly paid over $500 million for Seinfeld, according to Time.

Seinfeld is the television comedy that all television comedy is measured against. It is as fresh and funny as ever, and will be available to the world in 4K for the first time. We can’t wait to welcome Jerry, Elaine, George and Kramer to their new global home on Netflix,” said Netflix chief content officer Ted Sarandos of the deal.

Visit Cheatsheet to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription