Industry News

Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion franchise

1 June, 2024

Peppa Pig isn’t the average children’s cartoon. The family of two-dimensional pink pigs with protruding snouts, dressed in colorful clothes and speaking in English accents, has gone from a humble British TV show to a global staple in households with young children. On Friday, the Peppa Pig brand celebrated its 20th anniversary, and still tops most charts in kids’ entertainment.

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