Industry News

Sony and Parrot Analytics to streamline content programming, sales, and distribution strategy

22 August, 2022

Parrot Analytics has partnered with Sony Pictures Entertainment’s Data Analytics & Business Intelligence division to support Sony’s TV programming and strategy for their linear business as well as content production, distribution, and sales to other distributors, including the leading global SVODs.

Parrot Analytics’ expertise in the global streaming space will help Sony– which does not have an in-house streaming service – to make the best decisions in pricing content and targeting that content to the right buyer. Above all, the company's global demand data allows Sony Pictures Entertainment and to bring more leverage to the negotiating table in executing content sales and distribution deals. Parrot Analytics is working with Sony’s Latin American division, focusing on the key international markets of Argentina, Brazil, Colombia, and Mexico. 
 
'We are thrilled to work with Sony ensure this iconic creator of some of the world’s most beloved and in-demand movies and TV series is efficiently targeting its content at the right SVODs and other distributors for the right price. We will be identifying sales opportunities by analyzing supply and demand among key SVOD players, analyzing content trends to develop new productions aligned with the market needs, and analyzing the demand performance of Sony’s productions on individual SVOD players', said Alejandro Rojas, VP of Applied Analytics at Parrot Analytics.

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