“In recent years, Spanish TV fiction has taken an impressive leap in quality, allowing it to expand to the rest of the world,” says Alejandro Rojas, regional director, Latin America at Parrot Analytics.
It’s also started to appear in other non-traditional markets such as Japan, Greece and Turkey. In the U.S., “Elite” Season 2, produced by Zeta Audiovisual for Netflix, multiplied its demand five times compared to 2018’s original; “Money Heist” Part 3 increased viewings 50% versus earlier installments, according to Parrot Analytics.
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