It’s one of the hottest debates in Hollywood. In an age when comic book intellectual property rules the film and TV business, how much do movie stars still matter?
It has become a generally accepted truism that, especially in the case of the superhero fare dominating the box office, audiences are buying tickets for the characters they love rather than the various Toms and Chrises playing them. By that logic, the entertainment industry is in a post-movie star era, and has been for some time.
And yet, actors still fetch multimillion dollar salaries and hefty box office bonuses for donning the spandex. Studios must think they’re worth the big bucks on some level.
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