Industry News

‘Spider-Man’ is a box office hero. Is Hollywood in a post-movie star era?

27 December, 2021

It’s one of the hottest debates in Hollywood. In an age when comic book intellectual property rules the film and TV business, how much do movie stars still matter?

It has become a generally accepted truism that, especially in the case of the superhero fare dominating the box office, audiences are buying tickets for the characters they love rather than the various Toms and Chrises playing them. By that logic, the entertainment industry is in a post-movie star era, and has been for some time.

And yet, actors still fetch multimillion dollar salaries and hefty box office bonuses for donning the spandex. Studios must think they’re worth the big bucks on some level.

Visit Los Angeles Times to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription