Industry News

Spike in Demand for ‘Narcos’ Seen as Season 4 Launch Nears

23 October, 2018

As of Oct. 8, Narcos, produced by French film company Gaumont for Netflix, currently ranks as the fifth most in-demand digital original series in the world for 2018 according to our data. Further, anticipation for the upcoming fourth season of the drama series is driving demand beyond that of any previous season’s debut. Comparing the pre-release demand data for season 3 with season 4 over the same 30-day period ahead of launch, we have found that audience demand for the forthcoming season is on average 318% greater. “We have every indication that the upcoming ‘Narcos: Mexico’ will be the most popular yet,” said Courtney Williams, our European regional director. “The release of the trailer for the new season served to super-charge interest and we have seen a considerable spike in demand.”

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