Industry News

'Squid Game' and beyond: Impact of OTT giants launch in S. Korea

2 November, 2021

S. Korean entertainment content is making waves across the world on the back of global over-the-top platforms. The popularity of K-content is expected to grow further as global OTT services, including Netflix, DIsney+, and Apple TV+, are planning to double down on creating more original Korean series and movies. What strategies should S. Korean content makers pursue amid the continuing expansion of the global OTT platform market? This week, The Point touches upon what moves the K-content makers should make moving forward.

Visit Arirang TV to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription