Industry News

'Squid Game’ proves Netflix’s biggest advantage is foreign language TV

10 October, 2021

If asked to summarize pop culture over the last couple weeks, I would pick six words.

“Squid Game.” “Squid Game.” “Squid Game.”

The Korean show is on pace to be the biggest hit in the history of Netflix. It is the most popular show in more than 90 countries, unprecedented for a Korean show (and really any TV show). It’s a meme on TikTok. It’s a Halloween costume. It has come up at least twice in conversation every day this week. 

It will be easy to dismiss “Squid Game” as some kind of fluke or aberration, just the latest quirky show that Netflix turned into a viral smash. Remember when “Tiger King” was all the rage for a few weeks?

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