Industry News

'Squid Game’ proves Netflix’s biggest advantage is foreign language TV

10 October, 2021

If asked to summarize pop culture over the last couple weeks, I would pick six words.

“Squid Game.” “Squid Game.” “Squid Game.”

The Korean show is on pace to be the biggest hit in the history of Netflix. It is the most popular show in more than 90 countries, unprecedented for a Korean show (and really any TV show). It’s a meme on TikTok. It’s a Halloween costume. It has come up at least twice in conversation every day this week. 

It will be easy to dismiss “Squid Game” as some kind of fluke or aberration, just the latest quirky show that Netflix turned into a viral smash. Remember when “Tiger King” was all the rage for a few weeks?

Visit Bloomberg to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription