Industry News

'Squid Game’ proves Netflix’s biggest advantage is foreign language TV

10 October, 2021

If asked to summarize pop culture over the last couple weeks, I would pick six words.

“Squid Game.” “Squid Game.” “Squid Game.”

The Korean show is on pace to be the biggest hit in the history of Netflix. It is the most popular show in more than 90 countries, unprecedented for a Korean show (and really any TV show). It’s a meme on TikTok. It’s a Halloween costume. It has come up at least twice in conversation every day this week. 

It will be easy to dismiss “Squid Game” as some kind of fluke or aberration, just the latest quirky show that Netflix turned into a viral smash. Remember when “Tiger King” was all the rage for a few weeks?

Visit Bloomberg to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription