Industry News

STARZ original content leads in average demand per show

28 June, 2021

Parrot Analytics has analyzed audience demand across top streaming networks and found that Starz’s premium programming delivers the highest hit rate with the most in-demand series on average both domestically and internationally. In the United States, Parrot Analytics found that a Starz original series attracts over five times the US audience demand of an average TV series over 12 months ending June 19. This represents the top mark in the entertainment industry with the highest US title average demand for original series of any platform.

Parrot Analytics also reports that Starz’s originals are even more in-demand on a global scale: with 5.38 times the global TV series demand average, a Starz original is 6.1% more demanded internationally than it is domestically. Furthermore, on a global scale, the average Starz original is 12.6% ahead of the next-best performing platform’s average original series.

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