Industry News

State of the streamer: Apple TV+ is charting a unique path through the streaming wars

29 September, 2021

Nearly two years after launching Apple TV+ in November of 2019, Apple has remained notoriously secretive about its fledgling streaming service. While Netflix boasts about its market leading 209 million global subscribers and Disney+ reminds the industry that it’s the fastest growing streamer with 116 million subscribers, Apple has never released an official accounting of how many viewers its streaming service has signed actually up.

According to Variety, Apple has said it has less than 20 million TV+ subscribers in the U.S. and Canada (which conveniently allows it to pay discounted rates to members of the International Alliance of Theatrical Stage Employees union). The Information reports that Apple TV+ has 40 million global accounts and 20 million paying customers. Estimates from industry analyst Entertainment Strategy Guy suggest Apple TV+ has accrued just 8.1 million paying customers in the U.S. (which is certainly less than 20 million). Regardless of which datapoint you choose, the immediate reaction is the same: Apple TV+ is severely lacking after nearly two years.

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