Parrot Analytics, an industry leader in global audience demand measurement, held a web-based seminar last week showcasing the power of animation to attract large and diverse audiences from around the world.
The webinar was led by Parrot analyst Adriana Pascale, who argued that in the current content climate, demand for animation outweighs the supply more than almost any other category tracked by the company.
Here’s a rundown of Parrot’s findings, which they’ve shared with Cartoon Brew:
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