Industry News

Streaming competition eating into Netflix share: Parrot Analytics

20 April, 2021

New data from Parrot Analytics has highlighted an increasingly competitive international streaming market, with new platforms gaining demand share at the expense of Netflix.

Netflix is still the dominant player in the worldwide streaming game, but its global and US digital original demand share have shrunk to record lows in Q1 2021 due to rising competition from the likes of Disney+, Apple TV+, HBO Max, and others.

In what it calls a landmark event, Parrot Analytics notes that Netflix’s global digital original demand share hit its lowest quarterly number ever, barely hitting a majority at 50.2% in Q1 2021 - down from its 53.5% demand share for the full year 2020. Just two years ago (Q1 2019) its global demand share was at 64.6%.

Netflix’s declining demand share highlights the rapid maturation of the worldwide and US streaming markets since 2019.

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