Industry News

‘Suits’ is Netflix’s unlikely new smash hit — and may also point to its future

22 August, 2023

Could a decade-plus-old, moderately successful cable show help Netflix Inc.’s business — even reshape its content strategy? “Suits” was a cult hit on USA Network for nine years and 134 episodes starting in 2011, co-starring a then-unknown Meghan Markle as a paralegal. Since being added to Netflix’s TV roster on June 17, it has landed on its Top-10 weekly list three times and turned more than a few heads at the streaming powerhouse.

By July 27, demand for “Suits” peaked at 28 times more than the average series’ U.S. audience, up 67% since the show’s debut on Netflix, according to data provided to MarketWatch by Parrot Analytics. What’s more, in the past 30 days, “Suits” performance ranks in the top 99% of shows in the drama genre, according to Parrot Analytics. Its appeal is split about equally by gender (55% female), with those 23 to 39 years old making up the vast majority of the audience, at 72.1%.

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