Industry News

Superheroes win over Brazilian VOD viewers

3 April, 2018

The superhero subgenre leads video-on-demand (VOD) habits among Brazilians, our data has revealed. During February 2018, the superhero subgenre was the third most demanded content in Latin America, driven by titles like Supergirl and Arrow. Superheroes success was uneven across the region, with Brazil’s demand for this kind of series being 83% higher than the Latin American average, and Mexico’s being 41% above average.

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