Industry News

SVODs, ranked by demand for kids content

19 April, 2021

With all the major streamers officially on the scene now, the battle for eyeballs is fiercer than ever. New data from Parrot Analytics sheds light on how they’re faring with kids…and it isn’t a rosy picture across the board.

Analyzing viewership trends between January 1 and March 31 using a proprietary algorithm that tracks kids content streams, social chatter and downloads, Parrot’s data shows Peacock lagging behind its competitors.

The NBCUniversal streamer captured just 1.2% of overall viewership demand for kids content, compared to Netflix (22.3%), Amazon Prime Video (16.9%), Paramount+ (16.4%), Disney+ (15.3%), Hulu (15.2%) and HBO Max (12.7%).

Visit Kidscreen to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription