With all the major streamers officially on the scene now, the battle for eyeballs is fiercer than ever. New data from Parrot Analytics sheds light on how they’re faring with kids…and it isn’t a rosy picture across the board.
Analyzing viewership trends between January 1 and March 31 using a proprietary algorithm that tracks kids content streams, social chatter and downloads, Parrot’s data shows Peacock lagging behind its competitors.
The NBCUniversal streamer captured just 1.2% of overall viewership demand for kids content, compared to Netflix (22.3%), Amazon Prime Video (16.9%), Paramount+ (16.4%), Disney+ (15.3%), Hulu (15.2%) and HBO Max (12.7%).
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