Industry News

SVODs, ranked by demand for kids content

19 April, 2021

With all the major streamers officially on the scene now, the battle for eyeballs is fiercer than ever. New data from Parrot Analytics sheds light on how they’re faring with kids…and it isn’t a rosy picture across the board.

Analyzing viewership trends between January 1 and March 31 using a proprietary algorithm that tracks kids content streams, social chatter and downloads, Parrot’s data shows Peacock lagging behind its competitors.

The NBCUniversal streamer captured just 1.2% of overall viewership demand for kids content, compared to Netflix (22.3%), Amazon Prime Video (16.9%), Paramount+ (16.4%), Disney+ (15.3%), Hulu (15.2%) and HBO Max (12.7%).

Visit Kidscreen to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription