Who Killed Sara? remains a mystery. But Netflix’s smash-hit Mexican thriller has revealed Latin America as the latest front in the global streaming war being fought between the world’s biggest media groups.
For giants Disney, Amazon Prime and Netflix, countries such as Mexico with its 126m population — in addition to the 60m Hispanics in the US, and 600m Latino market worldwide — represent a juicy growth opportunity.
Indeed, Who Killed Sara? was Netflix’s most popular non-English language show in the US for the first month after it launched in March and one of the streamer’s biggest hits overall, proving to Latin producers that there is a big international market for Spanish-language content.
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