Industry News

The Battle for South Park: Warner Bros., Paramount Fight for Control of Emmy-Winning Show | Analysis

7 June, 2023

Anyone spending half a billion dollars – roughly equivalent to 8.6 Deadpools – on the rights to a single TV show better hope that series is resonating with viewers. Fortunately, that is very much the case for South Park as audience demand – which is comprised of consumption data, internet traffic, social media and more – has remained very high, according to Parrot Analytics, where I work as an industry strategist. 

From April 4, 2015 to April 23, 2023, South Park was 28.0 times more in demand than the average TV series in the US, putting it among the Top 2.7% of all TV titles in the market in that time frame. Since signing the licensing agreement in 2019, four new seasons of South Park have aired. From Season 23 (40.82x) to Season 26 (96.24x), the Comedy Central show’s average US demand has increased nearly 136%. None of these seasons have fallen outside of the top 2.7% most in-demand US TV shows, with two reaching the top 0.2%. 

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