Industry News

'The Crown' surges in viewership following death of Prince Philip

19 April, 2021

The world watched on Saturday as the British royal family laid Prince Philip to rest, and as royal fans around the world continue to mourn the loss of the royal patriarch, they are also flocking to Netflix. New data has found that following the Duke of Edinburgh's death on April 9, the streamer's historical drama The Crown has seen a surge in viewers worldwide, including the show's two most popular markets - the UK and the US.

Although the series continues to face criticism over its historical accuracy, or as many view it, inaccuracies, between April 8 and April 10, the days immediately before and immediately after Philip's death at 99, The Crown's viewership saw double digit increases. Globally, demand for the series increased by 30.1% and peaked at 51.4-times more in-demand than the average series globally on April 10, according to Parrot Analytics. In the U.S. meanwhile, demand increased by 47.1%, with demand jumping by 28.8% in the U.K. Parrot Analytics also notes that by April 10, The Crown became the 30th most in-demand series in the US across all platforms, which was up from 96th most on April 8th, the 5th most in-demand series in the U.K. across all platforms, up from 12th, and the 8th most in-demand series worldwide across all platforms, up from 25th most. The increased demand follows a trend of the series garnering more eyes following major events surrounding the royals, including Prince Harry and Meghan Markle's bombshell interview with Oprah Winfrey as well as The Crown taking home multiple wins at the Golden Globes.

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