The Great Oscars Chase: How Netflix Is Spending Millions To Win Prestige And Rewrite Hollywood’s Economics

Netflix spent millions on its awards campaign promoting Roma for Best Picture, and even without the win, demand for content often spikes alongside nominations or wins. Demand for The Kominsky Method increaed after its Golden Globes win back in January, and in this article, Forbes does the math showcasing the effects of the new award-season strategies in an era of “living-room blockbusters.”

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