The Half-Billion Dollar Netflix Bet on Hollywood North

The team at Netflix has been able to bring foreign language productions to the mainstream through both their massive reach and the immense detail paid to localization. Dark, for example, a show made in Germany and spoken in German, premiered on Netflix and performed 3.4 times better around the world than the average German show. Other foreign shows on Netflix like the Brazilian-made 3% or the French-made Marseille also performed much better than the average show produced in their market of origin.

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