Industry News

'The Office' has been Peacock's biggest paid-sub draw, without damaging Netflix

23 February, 2021

Was it worth paying a reported $500 million for five years of exclusive streaming rights to nine seasons of “The Office”?

While it’s still early days, the show is so far proving to be the biggest driver of paid sign-ups for NBCUniversal’s Peacock streamer, which rolled out nationwide last July.

Peacock drew more paid sign-ups around the Jan. 1 introduction of “The Office” than during its nationwide launch in July 2020 — or around any other programming event to date, including the start of the Premier League — according to data from subscription analytics firm Antenna.

Visit Media Post to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription