Industry News

'The Office' has been Peacock's biggest paid-sub draw, without damaging Netflix

23 February, 2021

Was it worth paying a reported $500 million for five years of exclusive streaming rights to nine seasons of “The Office”?

While it’s still early days, the show is so far proving to be the biggest driver of paid sign-ups for NBCUniversal’s Peacock streamer, which rolled out nationwide last July.

Peacock drew more paid sign-ups around the Jan. 1 introduction of “The Office” than during its nationwide launch in July 2020 — or around any other programming event to date, including the start of the Premier League — according to data from subscription analytics firm Antenna.

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