Industry News

‘The Office’ is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture

28 June, 2019

As NBC outbid Netflix to stream The Office, a debate is prompted on whether Netflix will be able to continue growing its subscriber base meaningfully without the back catalog of content from third-party studios that the service was built on. But, as “The Office” demonstrates, those concerns seem to be more acute in the US than anywhere else in the world. “The Office” is most the in-demand among audiences in the US, per capita data from our Demand Expressions. Internationally, audience demand for “The Office” drops steeply.

Visit BusinessInsider to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription