Industry News

‘The Office’ is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture

As NBC outbid Netflix to stream The Office, a debate is prompted on whether Netflix will be able to continue growing its subscriber base meaningfully without the back catalog of content from third-party studios that the service was built on. But, as “The Office” demonstrates, those concerns seem to be more acute in the US than anywhere else in the world. “The Office” is most the in-demand among audiences in the US, per capita data from our Demand Expressions. Internationally, audience demand for “The Office” drops steeply.

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