Industry News

‘The Office’ is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture

As NBC outbid Netflix to stream The Office, a debate is prompted on whether Netflix will be able to continue growing its subscriber base meaningfully without the back catalog of content from third-party studios that the service was built on. But, as “The Office” demonstrates, those concerns seem to be more acute in the US than anywhere else in the world. “The Office” is most the in-demand among audiences in the US, per capita data from our Demand Expressions. Internationally, audience demand for “The Office” drops steeply.

Visit BusinessInsider to read this article.

The global attention measurement platform

Monitor

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 38 markets and gain access to exclusive reports and analysis.

$59
USD per month
Pay yearly (Save 40%)

Why get TV360 Monitor?

  • Get access to comprehensive TV analytics
  • Stay on top of global TV market trends
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.
  • Follow and get ahead of OTT platform insights.
  • Improve your understanding of advanced TV metrics.