Until Disney+’s WandaVision, none of the Marvel television series that stretched across ABC, Freeform, Netflix and Hulu were the brainchild of Kevin Feige, the architect responsible for the Marvel Cinematic Universe’s big screen success. Yet a 2019 hierarchal shakeup at Marvel Studios put Feige in control over every facet of its vast on-screen empire, sparking a new era of MCU storytelling that began with WandaVision.
The series and its upcoming Disney+ compatriots—which include The Falcon and the Winter Soldier, What If…? and Loki—provide the MCU with a new dimension of storytelling opportunities and enable Disney to unlock new levels of success. But these complimentary series must strike a delicate balance with their big screen counterparts to keep the Marvel machine whirring long-term.
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