Industry News

The problem with Nielsen’s streaming data

23 June, 2021

Netflix canceled Jupiter’s Legacy, the superhero series based on Mark Millar’s comic book, on June 2, four weeks after it premiered. A day later, Nielsen’s weekly rankings of streaming titles — which lag by about a month — showed Jupiter’s Legacy as the No. 1 original series on the service. It repeated that feat, and rose to No. 1 among all titles on Netflix, Hulu, Disney+ and Amazon Prime Video, for the week of May 10-16.

The juxtaposition of the show’s end and the fairly strong viewing figures raises a question: How much insight are the Nielsen numbers really giving into the typically obscured field of streaming measurement?

Jupiter’s Legacy is the second Netflix show to be scrapped after ranking first among original streaming series by Nielsen’s metric, which measures total viewing time for all episodes. The Irregulars reached No. 1 for the week of March 29 to April 4, which Nielsen noted in an April 29 release. Five days later, Netflix canceled it, too. Jupiter’s Legacy drew about 650 million minutes more viewing time than The Irregulars over its first two weeks, but both shows crashed in week three: The Irregulars fell by 58 percent, and Jupiter’s Legacy plummeted 60 percent.

Visit The Hollywood Reporter to read this article.

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