Industry News

The SAG Awards want ‘the Netflix bump.’ Success could transform awards season

22 February, 2024

When winners take the stage to deliver their acceptance speeches at the 30th Screen Actors Guild Awards on Saturday, they won’t need to worry about being played off the stage to ensure advertisers have time to peddle their wares. Viewers won’t have to time their bathroom breaks and snack runs around the commercials. Indeed, there won’t be any commercials at all: For the first time ever, the show will be streamed live on Netflix. For the SAG Awards, a key precursor on the road to the Oscars voted on by more than 119,000 members of the actors’ union, the move to Netflix, with its 260 million global subscribers, represents a significant boost after decades of struggling to reach a wide viewership on cable.

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