Industry News

The Squid Game effect

6 October, 2021

Data science company Parrot Analytics uses social media engagement, downloads, search results, and other interactions to measure and predict audience demand for content. Wade Payson-Denney, Parrot’s press insights analyst, told The Hustle that “Squid Game” demand has gone up 481% since its Sept. 17 launch, increasing every day. This is rare for a Netflix Original, which Payson-Denney said typically peaks 2-4 days after release. As of Oct. 2, “Squid Game” had 102.9x more global demand than the average show. By comparison, peak demand for “Game of Thrones” was 353.8x the average during its 8th and final season.

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