Industry News

The TikTok and YouTube stars are coming for Hollywood

31 March, 2021

Not even 10 years ago, Netflix prided itself on disrupting the long-standing power structure and distribution model of Hollywood. As an original content provider, it challenged the traditional norms of the entertainment industry with its online delivery, binge release model, aggressive spending and ambitious expansion plans. None of it strategies or practices followed the standards that traditional legacy film and television studios adhered to.

Today, the market-leading streaming service with more than 200 million global subscribers is a deeply intrenched incumbent power. No longer the callow upstart looking to make a name for itself, Netflix is the go-to example amid a crowded streaming industry. It is the crafty veteran in a battlefield of powerful embryonic streaming warriors. It is firmly perched within the Hollywood hierarchy it once meant to upend.

That leaves room for new challengers to arise, disrupt, innovate, and relaunch the cycle of entertainment development once more. The emerging trend most primed to take on that mantle sees consumer behavior driven by short-form content and leading to longer-term engagement. More generally, it’s the ability of creators to build value outside of traditional entertainment development platforms.

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