TVNZ taps Parrot Analytics to provide audience demand data

Television New Zealand (TVNZ) has signed with Parrot Analytics to gain a better understanding of the New Zealand content landscape. They are now utilising our system to assist with business decisions ranging from marketing, acquisitions and scheduling strategy to day-to-day audience tracking. “Working with Parrot Analytics, we are now able to identify some key trends and gauge how audiences are expressing demand and engaging with content,” says Juliet Peterson, TVNZ’s digital content general manager.

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