Industry News

Twitch is Only 0.1% of All Living Room TV Viewership, Plus a “Big Genre Summer” Review

11 September, 2024

Recently, my researcher/editor and I kept going back and forth over the branding for a bunch of Prime Video shows (hence why I at first described My Lady Jane as a “Freevee” show) and then we realized: Almost every show on Prime Video is now marked as a “Freevee” show. Clearly, someone on the Prime Video UX team set it up to automatically brand every show with free episodes on Freevee as a “Freevee” show, even if those shows only have one or two episodes available for free. Like these Amazon Originals: "Mr. & Mrs. Smith" and "My Lady Jane".

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