Industry News

US appetite for Japanese movies and TV grows during lockdown

22 May, 2021

After more than a year of binge-watching their way through the coronavirus pandemic, American audiences still cannot get enough of Japanese shows and movies.

That is according to a recent report by Parrot Analytics and media consultancy Global Connects, which shows Japanese-language content outperforming all other non-English offerings.

Animated offerings, in particular, are attracting eyeballs.

"Anime is the gateway drug to Japanese culture for many Americans," said Douglas Montgomery, CEO of Global Connects and a former executive at WarnerMedia. "Any way you slice it, the box office and TV demand data show a growing appetite for Japanese content with American audiences, with plenty of room to run."

Visit Nikkei Asia to read this article.

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