Industry News

US appetite for Japanese movies and TV grows during lockdown

22 May, 2021

After more than a year of binge-watching their way through the coronavirus pandemic, American audiences still cannot get enough of Japanese shows and movies.

That is according to a recent report by Parrot Analytics and media consultancy Global Connects, which shows Japanese-language content outperforming all other non-English offerings.

Animated offerings, in particular, are attracting eyeballs.

"Anime is the gateway drug to Japanese culture for many Americans," said Douglas Montgomery, CEO of Global Connects and a former executive at WarnerMedia. "Any way you slice it, the box office and TV demand data show a growing appetite for Japanese content with American audiences, with plenty of room to run."

Visit Nikkei Asia to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription