Industry News

ViacomCBS reaches 42 million global paid streaming users

5 August, 2021

ViacomCBS added about 6.5 million global streaming subscribers in its second quarter, mainly driven by its Paramount+ streaming service, which debuted during the period, to reach more than 42 million global paid streaming users, the company informed on Thursday.

In the United States, Paramount+ originals drove strong subscriber sign-ups and engagement. The top drivers of this included the new iCarly series, Infinite, UEFA Champions League, The Challenge: All Stars and Why Women Kill. Total viewing hours and watch time per active subscriber grew quarter-over-quarter.

Internationally, Paramount+ launches to date have had strong momentum, led by its progress in Latin America. The service is about to launch in Australia and New Zealand this August and in key European markets, including the UK, Ireland, Italy, Germany, Switzerland and Austria in 2022 as part of a new partnership with Sky.

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