Industry News

Want families to tune in? Consider mysteries & sci-fi

23 February, 2021

There’s no doubt that Disney+ has contributed to the rise in demand for family-friendly content, but now Parrot Analytics has the data to prove it. When the streamer launched in November 2019, demand for family-friendly content spiked across the board. That has a lot to do with the SVOD’s commitment to all-ages content, which forced others to also get into the all-family game, says Polly Conway, Common Sense Media’s senior TV analyst. But the spike in popularity has a lot to do with families’ new lockdown-inspired viewing habits, too.

“The desire for Star Wars content is huge. Even if The Mandalorian sucked, it would probably still be pretty popular,” says Conway. “But it’s been such a pleasant surprise that it’s delightful—and really, really fun to watch in a low-stakes way.”

Globally, The Mandalorian is the number- one most popular family-friendly show, according to Parrot Analytics. Worldwide, it’s 18.5 times more in demand than the average show. And in the US, that figure balloons to 63.2 times more in demand.

Visit Kidscreen to read this article.

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