Industry News

Want families to tune in? Consider mysteries & sci-fi

23 February, 2021

There’s no doubt that Disney+ has contributed to the rise in demand for family-friendly content, but now Parrot Analytics has the data to prove it. When the streamer launched in November 2019, demand for family-friendly content spiked across the board. That has a lot to do with the SVOD’s commitment to all-ages content, which forced others to also get into the all-family game, says Polly Conway, Common Sense Media’s senior TV analyst. But the spike in popularity has a lot to do with families’ new lockdown-inspired viewing habits, too.

“The desire for Star Wars content is huge. Even if The Mandalorian sucked, it would probably still be pretty popular,” says Conway. “But it’s been such a pleasant surprise that it’s delightful—and really, really fun to watch in a low-stakes way.”

Globally, The Mandalorian is the number- one most popular family-friendly show, according to Parrot Analytics. Worldwide, it’s 18.5 times more in demand than the average show. And in the US, that figure balloons to 63.2 times more in demand.

Visit Kidscreen to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription