There’s no doubt that Disney+ has contributed to the rise in demand for family-friendly content, but now Parrot Analytics has the data to prove it. When the streamer launched in November 2019, demand for family-friendly content spiked across the board. That has a lot to do with the SVOD’s commitment to all-ages content, which forced others to also get into the all-family game, says Polly Conway, Common Sense Media’s senior TV analyst. But the spike in popularity has a lot to do with families’ new lockdown-inspired viewing habits, too.
“The desire for Star Wars content is huge. Even if The Mandalorian sucked, it would probably still be pretty popular,” says Conway. “But it’s been such a pleasant surprise that it’s delightful—and really, really fun to watch in a low-stakes way.”
Globally, The Mandalorian is the number- one most popular family-friendly show, according to Parrot Analytics. Worldwide, it’s 18.5 times more in demand than the average show. And in the US, that figure balloons to 63.2 times more in demand.
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