Parrot Analytics has found streaming service Discovery+ to be in a very strong position in the United States’ streaming market when it comes to demand for both on platform and exclusive licensed content, a key driver of subscribers to sign up for a service. Furthermore, the planned Warner Bros Discovery merged company is set to be near the top of the industry when it comes to corporate demand share.
In the second quarter of 2021, Discovery+ (6.7%) outpaced Disney+ (4.5%) in on platform demand share, a measure of demand for all types of content available on a platform.
While total demand for all content available on a platform is an important measure, Parrot Analytics broke this down further to understand what types of content are driving demand for a platform’s catalog - exclusively licensed, non-exclusively licensed, and platform originals.
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