Industry News

WarnerMedia-Discovery merger: What’s behind it, how it may affect TV streaming

18 May, 2021

AT&T will spin off WarnerMedia (the parent company of HBO, CNN, and Warner Brothers film studio) and merge it with Discovery (which owns HGTV, TLC, and Animal Planet) to create a new company.

This is a $100 billion deal that might lead to new programming and a restructuring of current content libraries. That’s according to Alejandro Rojas, director of applied analytics at Parrot Analytics.

“Everybody's trying to get people's attention, and everybody's trying to become that first destination. To kind of figure out who's gonna win, I mean, I think probably there's room for everybody. … But at the end of the day … if you create good content, people are gonna flock to that. Great storytelling always wins,” he tells KCRW.

Visit KCRW to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription