Industry News

WarnerMedia-Discovery merger: What’s behind it, how it may affect TV streaming

18 May, 2021

AT&T will spin off WarnerMedia (the parent company of HBO, CNN, and Warner Brothers film studio) and merge it with Discovery (which owns HGTV, TLC, and Animal Planet) to create a new company.

This is a $100 billion deal that might lead to new programming and a restructuring of current content libraries. That’s according to Alejandro Rojas, director of applied analytics at Parrot Analytics.

“Everybody's trying to get people's attention, and everybody's trying to become that first destination. To kind of figure out who's gonna win, I mean, I think probably there's room for everybody. … But at the end of the day … if you create good content, people are gonna flock to that. Great storytelling always wins,” he tells KCRW.

Visit KCRW to read this article.

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