Industry News

“We want to give data a seat at the decision-making table”: Parrot Analytics on content travelability — MIPTV News

24 April, 2018

Content travelability is explained and demonstrated in our recently published whitepaper titled “Local Differences in Global Content Travelability for Established and Emerging Markets”. The concept of travelability enables producers to assess to what extent title popularity has spread outside a title’s home market.

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