Industry News

“We want to give data a seat at the decision-making table”: Parrot Analytics on content travelability — MIPTV News

24 April, 2018

Content travelability is explained and demonstrated in our recently published whitepaper titled “Local Differences in Global Content Travelability for Established and Emerging Markets”. The concept of travelability enables producers to assess to what extent title popularity has spread outside a title’s home market.

Visit MIPTrends to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription